NCA - Play Like Share
NCA - Play Like Share
The Brief
The Brief
Teach 8–10-year-olds how to stay safe online in a way that felt like their world, not a school lesson.
Teach 8–10-year-olds how to stay safe online in a way that felt like their world, not a school lesson.
The Approach
The Approach
We placed fully animated characters inside real-life environments to close the gap between the fictional and the familiar. The production standard was set high deliberately with Cartoon Network and Nickelodeon as the reference points - achieved on a fraction of the budget through smart creative choices. The result was a series that felt like entertainment first and education second, which is precisely how it needed to work.
We placed fully animated characters inside real-life environments to close the gap between the fictional and the familiar. The production standard was set high deliberately with Cartoon Network and Nickelodeon as the reference points - achieved on a fraction of the budget through smart creative choices. The result was a series that felt like entertainment first and education second, which is precisely how it needed to work.
The Results
The Results
The series exceeded every audience metric set at the outset, outperforming the NCA's expectations for reach and engagement with the 8–10 age group. Schools across the UK adopted it as part of their PSHE curriculum, and the NCA reported it as one of their most shared pieces of child safety content. Independent research found a significant improvement in children's ability to identify risky online scenarios after watching the series.
The series exceeded every audience metric set at the outset, outperforming the NCA's expectations for reach and engagement with the 8–10 age group. Schools across the UK adopted it as part of their PSHE curriculum, and the NCA reported it as one of their most shared pieces of child safety content. Independent research found a significant improvement in children's ability to identify risky online scenarios after watching the series.
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© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.