YouTube - The School of Life
YouTube - The School of Life
60 Second Guides
60 Second Guides
The Brief
The Brief
Bring The School of Life's big ideas on marriage, anxiety, capitalism, identity, democracy, happiness and love to a young YouTube audience in 60 seconds flat.
Bring The School of Life's big ideas on marriage, anxiety, capitalism, identity, democracy, happiness and love to a young YouTube audience in 60 seconds flat.
The Approach
The Approach
We designed for the scroll. Every film opens with an immediate visual and conceptual hook, earning the next few seconds before earning the next. The animation style was built for pace - kinetic, bold and never still for long - while the scripts distilled complex ideas into something that was easy to absorb. Working closely with The School of Life, we made sure intellectual rigour survived the edit.
We designed for the scroll. Every film opens with an immediate visual and conceptual hook, earning the next few seconds before earning the next. The animation style was built for pace - kinetic, bold and never still for long - while the scripts distilled complex ideas into something that was easy to absorb. Working closely with The School of Life, we made sure intellectual rigour survived the edit.
The Results
The Results
The series collectively amassed over 4 million views across YouTube and social platforms, with average watch-through rates of 78% - exceptional for the format and audience. Several films trended within YouTube's educational category and were shared widely in school and university settings.
The series collectively amassed over 4 million views across YouTube and social platforms, with average watch-through rates of 78% - exceptional for the format and audience. Several films trended within YouTube's educational category and were shared widely in school and university settings.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.