OMD - Responding Rapidly Podcast

OMD - Responding Rapidly Podcast

OMD - Responding Rapidly Podcast

The Brief

The Brief

Position OMD at the leading edge of media and creativity by creating a podcast series that genuinely moved the conversation forward.

Position OMD at the leading edge of media and creativity by creating a podcast series that genuinely moved the conversation forward.

Still from Responding Rapidly podcast for OMD
Still from Responding Rapidly podcast for OMD

The Approach

The Approach

We worked closely with OMD's leadership to identify the conversations their clients and peers were actually having. Each episode was built around a big idea, with guests chosen for their ability to challenge assumptions rather than confirm them. The production quality was calibrated to match OMD's premium market position, and the hosting drew out the kind of unscripted insight you can't get in a panel discussion.

We worked closely with OMD's leadership to identify the conversations their clients and peers were actually having. Each episode was built around a big idea, with guests chosen for their ability to challenge assumptions rather than confirm them. The production quality was calibrated to match OMD's premium market position, and the hosting drew out the kind of unscripted insight you can't get in a panel discussion.

The Results

The Results

The podcast is a regular feature in OMD's thought-leadership output and a relationship-building tool with clients and prospective clients. Episodes spark follow-on conversations at industry events, with OMD reporting that guests and topics from the show frequently come up in new business pitches. The series reinforces OMD's positioning as a forward-thinking agency willing to interrogate the status quo.

The podcast is a regular feature in OMD's thought-leadership output and a relationship-building tool with clients and prospective clients. Episodes spark follow-on conversations at industry events, with OMD reporting that guests and topics from the show frequently come up in new business pitches. The series reinforces OMD's positioning as a forward-thinking agency willing to interrogate the status quo.