Dentsu - Visible Voices: The Podcast

Dentsu - Visible Voices: The Podcast

The Brief

The Brief

Follow up Dentsu's successful Visible Voices short film series with a podcast that went deeper into the stories of people across the EMEA network.

Follow up Dentsu's successful Visible Voices short film series with a podcast that went deeper into the stories of people across the EMEA network.

The Approach

The Approach

Rather than simply repurposing the original short films, we used the podcast format to do what it does best - let people talk at length, without the constraints of a tightly edited video piece. We revisited the original subjects 12 months on, exploring what had changed, what they'd learned and what was next. The tone stayed true to the original series: human, honest and focused on the people whose work often goes unseen.

Rather than simply repurposing the original short films, we used the podcast format to do what it does best - let people talk at length, without the constraints of a tightly edited video piece. We revisited the original subjects 12 months on, exploring what had changed, what they'd learned and what was next. The tone stayed true to the original series: human, honest and focused on the people whose work often goes unseen.

The Results

The Results

The podcast is a core asset in Hitachi's employer brand strategy, used extensively in internal comms and recruitment/onboarding materials. Internal engagemenThe podcast has extended the life and impact of the Visible Voices initiative, generating engagement across Dentsu's internal comms channels and reinforcing the values the original series established. Employee feedback highlights the podcast as a key factor in fostering a sense of connection across geographically dispersed teams. The format has proved so effective that Dentsu continues to commission additional episodes featuring new voices from the network.t scores have shown a significant uplift in employees' sense of connection to the company's broader purpose.

The podcast is a core asset in Hitachi's employer brand strategy, used extensively in internal comms and recruitment/onboarding materials. Internal engagemenThe podcast has extended the life and impact of the Visible Voices initiative, generating engagement across Dentsu's internal comms channels and reinforcing the values the original series established. Employee feedback highlights the podcast as a key factor in fostering a sense of connection across geographically dispersed teams. The format has proved so effective that Dentsu continues to commission additional episodes featuring new voices from the network.t scores have shown a significant uplift in employees' sense of connection to the company's broader purpose.

Still from Visible Voices podcast for Dentsu
Still from Visible Voices podcast for Dentsu
Still from Visible Voices podcast for Dentsu
Still from Visible Voices podcast for Dentsu
Still from Visible Voices podcast for Dentsu
Still from Visible Voices podcast for Dentsu