Hitachi - People of Hitachi Podcast

Hitachi - People of Hitachi Podcast

The Brief

The Brief

Give Hitachi's employees across Europe a platform to share their stories, humanising the brand while showcasing its mission to contribute to society.

Give Hitachi's employees across Europe a platform to share their stories, humanising the brand while showcasing its mission to contribute to society.

The Approach

The Approach

We built this vodcast series around real employee voices, hosted by Mary-Jane Lintin, who brought warmth and curiosity to every conversation. The production was designed to feel intimate rather than corporate, letting people talk openly about their work, their motivations and the impact they have. Each episode balanced personal storytelling with the wider Hitachi mission, making the connection between the individual and the organisation feel natural.

We built this vodcast series around real employee voices, hosted by Mary-Jane Lintin, who brought warmth and curiosity to every conversation. The production was designed to feel intimate rather than corporate, letting people talk openly about their work, their motivations and the impact they have. Each episode balanced personal storytelling with the wider Hitachi mission, making the connection between the individual and the organisation feel natural.

The Results

The Results

The podcast is a core asset in Hitachi's employer brand strategy, used extensively in internal comms and recruitment/onboarding materials. Internal engagement scores have shown a significant uplift in employees' sense of connection to the company's broader purpose.

The podcast is a core asset in Hitachi's employer brand strategy, used extensively in internal comms and recruitment/onboarding materials. Internal engagement scores have shown a significant uplift in employees' sense of connection to the company's broader purpose.

Still from People of Hitachi podcast for Hitachi
Still from People of Hitachi podcast for Hitachi
Still from People of Hitachi podcast for Hitachi
Still from People of Hitachi podcast for Hitachi
Still from People of Hitachi podcast for Hitachi
Still from People of Hitachi podcast for Hitachi