BBPA - Pub Stories

BBPA - Pub Stories

BBPA - Pub Stories

The Brief

The Brief

Champion the value of the pub company and business partner relationships, countering negative trade press narratives with real, human stories.

Champion the value of the pub company and business partner relationships, countering negative trade press narratives with real, human stories.

The Approach

The Approach

We built the film entirely around real tenant stories, giving voice to the people at the heart of these partnerships rather than leading with industry statistics or advocacy messaging. Quirky visual metaphors added warmth and memorability, while the overall tone stayed grounded, honest and celebratory. This was a film about people who love what they do and why the support they receive makes it possible.

We built the film entirely around real tenant stories, giving voice to the people at the heart of these partnerships rather than leading with industry statistics or advocacy messaging. Quirky visual metaphors added warmth and memorability, while the overall tone stayed grounded, honest and celebratory. This was a film about people who love what they do and why the support they receive makes it possible.

The Results

The Results

The film was screened at the BBPA's annual industry conference to a standing ovation and subsequently distributed to MPs, local councillors and trade media as part of an advocacy push around pub tenancy legislation. Press coverage following the release was unanimously positive, with the trade press describing it as 'the most persuasive case for pub partnerships put on screen.' It generated over 95k organic views across social channels and significantly strengthened the BBPA's position in ongoing policy discussions.

The film was screened at the BBPA's annual industry conference to a standing ovation and subsequently distributed to MPs, local councillors and trade media as part of an advocacy push around pub tenancy legislation. Press coverage following the release was unanimously positive, with the trade press describing it as 'the most persuasive case for pub partnerships put on screen.' It generated over 95k organic views across social channels and significantly strengthened the BBPA's position in ongoing policy discussions.

Still from Pub Stories for the British Beer & Pub Association
Still from Pub Stories for the British Beer & Pub Association
Still from Pub Stories for the British Beer & Pub Association
Still from Pub Stories for the British Beer & Pub Association
Still from Pub Stories for the British Beer & Pub Association
Still from Pub Stories for the British Beer & Pub Association