PHD - A Marketing Rethink
PHD - A Marketing Rethink
The Brief
The Brief
Create a thought-leadership film bold enough to spark genuine debate among marketing professionals, worthy of PHD's intellectual reputation.
Create a thought-leadership film bold enough to spark genuine debate among marketing professionals, worthy of PHD's intellectual reputation.
The Approach
The Approach
Drawing on the work of a well-renowned marketing guru, we built a narrative around the fractured marketer-consumer relationship, playing it out as a comic domestic drama. We leaned into cinematic storytelling, high production values and sharp dialogue to elevate an absurd scenario into something genuinely thought-provoking. The result balanced entertainment and provocation in equal measure.
Drawing on the work of a well-renowned marketing guru, we built a narrative around the fractured marketer-consumer relationship, playing it out as a comic domestic drama. We leaned into cinematic storytelling, high production values and sharp dialogue to elevate an absurd scenario into something genuinely thought-provoking. The result balanced entertainment and provocation in equal measure.
The Results
The Results
The film was screened at PHD's flagship conference and shared widely across the marketing industry. It generated over 180,000 views across owned and earned channels in the first month and was cited by attendees as the most memorable element of the conference. Industry press picked it up organically, extending reach without any paid amplification. PHD reported a measurable increase in inbound new business enquiries in the quarter following release.
The film was screened at PHD's flagship conference and shared widely across the marketing industry. It generated over 180,000 views across owned and earned channels in the first month and was cited by attendees as the most memorable element of the conference. Industry press picked it up organically, extending reach without any paid amplification. PHD reported a measurable increase in inbound new business enquiries in the quarter following release.
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© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.