CMA - Leasehold
CMA - Leasehold
The Brief
The Brief
Explain the key things people need to know before buying a leasehold home accessibly, and to as wide a public audience as possible.
Explain the key things people need to know before buying a leasehold home accessibly, and to as wide a public audience as possible.
The Approach
The Approach
We knew the subject matter carried real stakes for viewers, so we worked hard to make the film feel like trusted advice rather than regulatory guidance. The animation style was clear and grounded, mirroring everyday life rather than abstract concepts. Enlisting Kirstie Allsopp as the voiceover was a deliberate editorial decision, her authority and warmth in the homes space gave the film immediate credibility with the audience it most needed to reach.
We knew the subject matter carried real stakes for viewers, so we worked hard to make the film feel like trusted advice rather than regulatory guidance. The animation style was clear and grounded, mirroring everyday life rather than abstract concepts. Enlisting Kirstie Allsopp as the voiceover was a deliberate editorial decision, her authority and warmth in the homes space gave the film immediate credibility with the audience it most needed to reach.
The Results
The Results
The film reached over 800k views across digital platforms in its first three months. Traffic to the CMA's leasehold guidance pages increased by 81% in the weeks following release. Consumer groups and housing charities shared the film independently, and it was referenced in parliamentary discussions on leasehold reform as evidence of effective public information campaigning. The Kirsty Allsopp casting was widely credited in press coverage as a key factor in the film's reach.
The film reached over 800k views across digital platforms in its first three months. Traffic to the CMA's leasehold guidance pages increased by 81% in the weeks following release. Consumer groups and housing charities shared the film independently, and it was referenced in parliamentary discussions on leasehold reform as evidence of effective public information campaigning. The Kirsty Allsopp casting was widely credited in press coverage as a key factor in the film's reach.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.