TSB - Best Use of Data
TSB - Best Use of Data
The Brief
The Brief
Make a compelling internal case for data-led decision making, without losing non-technical colleagues along the way.
Make a compelling internal case for data-led decision making, without losing non-technical colleagues along the way.
The Approach
The Approach
We chose animation precisely because of the subject matter. Where live action would have leaned on talking heads and jargon, animation let us tell the story visually using simple shapes and clean motion to make abstract data concepts tangible and even enjoyable. A friendly, conversational voiceover kept the tone accessible throughout, and the pacing was calibrated to hold attention without oversimplifying for the more technically literate viewers in the audience.
We chose animation precisely because of the subject matter. Where live action would have leaned on talking heads and jargon, animation let us tell the story visually using simple shapes and clean motion to make abstract data concepts tangible and even enjoyable. A friendly, conversational voiceover kept the tone accessible throughout, and the pacing was calibrated to hold attention without oversimplifying for the more technically literate viewers in the audience.
The Results
The Results
Post-screening surveys showed a 52% increase in employee understanding of how data could be applied in their own roles. The film was rated the most effective piece of internal communications produced by TSB that year and was subsequently used in onboarding materials for new hires across the data and analytics teams. Leadership cited it as a catalyst for a wider cultural shift in how data capability was understood and valued across the organisation.
Post-screening surveys showed a 52% increase in employee understanding of how data could be applied in their own roles. The film was rated the most effective piece of internal communications produced by TSB that year and was subsequently used in onboarding materials for new hires across the data and analytics teams. Leadership cited it as a catalyst for a wider cultural shift in how data capability was understood and valued across the organisation.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.