Waitrose - Click & Collect
Waitrose - Click & Collect
Waitrose -Click & Collect
The Brief
The Brief
Introduce Waitrose's new Click & Collect service to customers in a way that feels as easy and enjoyable as the service itself.
Introduce Waitrose's new Click & Collect service to customers in a way that feels as easy and enjoyable as the service itself.
The Approach
The Approach
We matched the medium to the message, choosing a simple, playful animation style that mirrored the seamless experience of the service. A warm, conversational voiceover spoke directly to the viewer with personality rather than instruction. The film was built to delight as much as to inform, with every creative choice reinforcing the sense that this is shopping made easy.
We matched the medium to the message, choosing a simple, playful animation style that mirrored the seamless experience of the service. A warm, conversational voiceover spoke directly to the viewer with personality rather than instruction. The film was built to delight as much as to inform, with every creative choice reinforcing the sense that this is shopping made easy.
The Results
The Results
The film became the most-clicked piece of content on the Waitrose website at the time of launch, a record it held until the next film we created for them. Positive customer feedback cited the film as the primary reason they felt confident trying Click & Collect for the first time. The format became the template for Waitrose's subsequent digital customer communications.
The film became the most-clicked piece of content on the Waitrose website at the time of launch, a record it held until the next film we created for them. Positive customer feedback cited the film as the primary reason they felt confident trying Click & Collect for the first time. The format became the template for Waitrose's subsequent digital customer communications.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.