CMA - Business Best Practice
CMA - Business Best Practice
CMA - Business Best Practice
The Brief
The Brief
Educate business owners on competition law in a format that was genuinely engaging and not another dry compliance video.
Educate business owners on competition law in a format that was genuinely engaging and not another dry compliance video.
The Approach
The Approach
We took the whiteboard animation format - familiar, trusted, effective - and pushed it further. By layering in more considered motion design and a tighter, more personality-led script, we lifted the format well above its generic associations. Diverse and inclusive visuals were built into the creative from the start, ensuring the film spoke to the full breadth of the CMA's business audience.
We took the whiteboard animation format - familiar, trusted, effective - and pushed it further. By layering in more considered motion design and a tighter, more personality-led script, we lifted the format well above its generic associations. Diverse and inclusive visuals were built into the creative from the start, ensuring the film spoke to the full breadth of the CMA's business audience.
The Results
The Results
The film was distributed via the CMA's owned channels and through business support networks. Completion rates of 74% significantly outperformed the benchmark for educational business content. The CMA reported a measurable increase in businesses actively seeking competition law guidance in the months following release, and the film was highlighted in the CMA's annual report as an example of highly effective public engagement.
The film was distributed via the CMA's owned channels and through business support networks. Completion rates of 74% significantly outperformed the benchmark for educational business content. The CMA reported a measurable increase in businesses actively seeking competition law guidance in the months following release, and the film was highlighted in the CMA's annual report as an example of highly effective public engagement.
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Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.