Parent Zone - Digital Family
Parent Zone - Digital Family
The Brief
The Brief
Help families navigate online safety together by creating content that works for both parents and children without talking down to either.
Help families navigate online safety together by creating content that works for both parents and children without talking down to either.
The Approach
The Approach
We built the series around 'The Digital Family', a relatable animated household that faced real online situations. Age-appropriate storytelling kept younger viewers engaged while the underlying messages gave parents and caregivers the confidence to have open conversations at home. The tone was never alarmist; the goal was empowerment, not anxiety.
We built the series around 'The Digital Family', a relatable animated household that faced real online situations. Age-appropriate storytelling kept younger viewers engaged while the underlying messages gave parents and caregivers the confidence to have open conversations at home. The tone was never alarmist; the goal was empowerment, not anxiety.
The Results
The Results
The series reached over 1.2 million families across Meta and Parent Zone's own platforms. Post-campaign parent surveys showed a 48% increase in reported confidence in discussing online safety with their children. The Digital Family format was adopted by Meta as a recommended resource for parents in multiple markets, extending distribution well beyond the original campaign scope.
The series reached over 1.2 million families across Meta and Parent Zone's own platforms. Post-campaign parent surveys showed a 48% increase in reported confidence in discussing online safety with their children. The Digital Family format was adopted by Meta as a recommended resource for parents in multiple markets, extending distribution well beyond the original campaign scope.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.