Thames Freeport - Your Future

Thames Freeport - Your Future

The Brief

The Brief

Inspire local young people about the real opportunities the Thames Freeport development would bring to their doorstep.

Inspire local young people about the real opportunities the Thames Freeport development would bring to their doorstep.

The Approach

The Approach

We kept it visual and direct with no corporate jargon and no abstract promises. The animation put young people at the centre of the story, showing futures that felt genuinely achievable rather than aspirational in a distant way. Simple, clean visuals made the message easy to take in, while the energy of the piece made it feel like an invitation rather than an announcement.

We kept it visual and direct with no corporate jargon and no abstract promises. The animation put young people at the centre of the story, showing futures that felt genuinely achievable rather than aspirational in a distant way. Simple, clean visuals made the message easy to take in, while the energy of the piece made it feel like an invitation rather than an announcement.

The Results

The Results

The film was screened in schools and community venues across the Thames Estuary region and generated a measurable uplift in young people registering interest in Freeport apprenticeship and skills programmes. Thames Freeport reported that the film became their primary outreach tool for schools engagement, replacing printed materials that had previously yielded low response rates. Registration enquiries from the 16–24 age group increased by 44% following the campaign.

The film was screened in schools and community venues across the Thames Estuary region and generated a measurable uplift in young people registering interest in Freeport apprenticeship and skills programmes. Thames Freeport reported that the film became their primary outreach tool for schools engagement, replacing printed materials that had previously yielded low response rates. Registration enquiries from the 16–24 age group increased by 44% following the campaign.

Still from Your Future animation for Thames Freeport
Still from Your Future animation for Thames Freeport
Still from Your Future animation for Thames Freeport
Still from Your Future animation for Thames Freeport
Still from Your Future animation for Thames Freeport
Still from Your Future animation for Thames Freeport
Still from Your Future animation for Thames Freeport
Still from Your Future animation for Thames Freeport