SG Kleinwort Hambros - CIO Blog

SG Kleinwort Hambros - CIO Blog

The Brief

The Brief

Turn the Chief Investment Officer's blog into a podcast series that tackles big, topical issues such as diversity, energy, corporate responsibility, through the lens of investment and economics.

Turn the Chief Investment Officer's blog into a podcast series that tackles big, topical issues such as diversity, energy, corporate responsibility, through the lens of investment and economics.

Still from CIO Blog podcast for SG Kleinwort Hambros
Still from CIO Blog podcast for SG Kleinwort Hambros

The Approach

The Approach

We brought in expert guests from diverse fields to join the CIO in exploring how these issues impact the economy and investment landscape. The format was conversational and intellectually curious - more like a thoughtful dinner-table discussion than a financial briefing. The production was designed to work for both existing clients who wanted depth and new audiences who were encountering SG Kleinwort Hambros for the first time.

We brought in expert guests from diverse fields to join the CIO in exploring how these issues impact the economy and investment landscape. The format was conversational and intellectually curious - more like a thoughtful dinner-table discussion than a financial briefing. The production was designed to work for both existing clients who wanted depth and new audiences who were encountering SG Kleinwort Hambros for the first time.

The Results

The Results

The podcast has extended the reach of the CIO's thought-leadership well beyond the original blog readership, attracting listeners from outside the bank's immediate client base. It's used as a relationship-building tool with high-net-worth clients and features in pitch materials for prospective clients interested in values-led investment strategies. The series reinforces the CIO's personal profile and positions SG Kleinwort Hambros as a bank willing to engage meaningfully with issues that matter beyond quarterly returns.

The podcast has extended the reach of the CIO's thought-leadership well beyond the original blog readership, attracting listeners from outside the bank's immediate client base. It's used as a relationship-building tool with high-net-worth clients and features in pitch materials for prospective clients interested in values-led investment strategies. The series reinforces the CIO's personal profile and positions SG Kleinwort Hambros as a bank willing to engage meaningfully with issues that matter beyond quarterly returns.