Konica Minolta - Workplace Hub

Konica Minolta - Workplace Hub

The Brief

The Brief

Launch Workplace Hub, Konica Minolta's all-in-one office solution, to SME customers across six European markets.

Launch Workplace Hub, Konica Minolta's all-in-one office solution, to SME customers across six European markets.

The Approach

The Approach

We placed Workplace Hub at the centre of a real, recognisable office environment, letting its features speak for themselves through natural, continuous motion. This conveyed seamless workflow without resorting to technical jargon. A fluid shooting style kept the energy high while product integration felt organic rather than staged. The film was then adapted and translated into six European languages, ensuring tone and authenticity held across every market.

We placed Workplace Hub at the centre of a real, recognisable office environment, letting its features speak for themselves through natural, continuous motion. This conveyed seamless workflow without resorting to technical jargon. A fluid shooting style kept the energy high while product integration felt organic rather than staged. The film was then adapted and translated into six European languages, ensuring tone and authenticity held across every market.

The Results

The Results

The campaign became one of Konica Minolta Europe's most successful product launches to date. Localised versions were deployed across digital, trade, and sales channels contributing to a 34% uplift in qualified sales leads in the three months following launch. Internal teams reported the film became their go-to sales enablement tool, replacing lengthy spec sheets in customer conversations.

The campaign became one of Konica Minolta Europe's most successful product launches to date. Localised versions were deployed across digital, trade, and sales channels contributing to a 34% uplift in qualified sales leads in the three months following launch. Internal teams reported the film became their go-to sales enablement tool, replacing lengthy spec sheets in customer conversations.

Still from Workplace Hub for Konica Minolta
Still from Workplace Hub for Konica Minolta
Still from Workplace Hub for Konica Minolta
Still from Workplace Hub for Konica Minoltahift for PHD