Société Générale - Graduate Recruitment
Société Générale - Graduate Recruitment
The Brief
The Brief
Broaden Société Générale's graduate talent pipeline by reaching candidates from non-traditional backgrounds, who don't see finance as a career for them.
Broaden Société Générale's graduate talent pipeline by reaching candidates from non-traditional backgrounds, who don't see finance as a career for them.
The Approach
The Approach
We created a series of recruitment films structured around real employee stories. Rather than leading with corporate prestige, we highlighted the breadth of roles available and the tangible impact employees have on both the bank's success and wider society. Warm, honest storytelling replaced the polished corporate register typically associated with finance recruitment.
We created a series of recruitment films structured around real employee stories. Rather than leading with corporate prestige, we highlighted the breadth of roles available and the tangible impact employees have on both the bank's success and wider society. Warm, honest storytelling replaced the polished corporate register typically associated with finance recruitment.
The Results
The Results
Graduate applications from non-target universities increased by over 28% in the recruitment cycle following the campaign. Diversity metrics within the applicant pool showed measurable improvement across socioeconomic and educational background indicators. The films were adopted by Société Générale's recruitment team as the primary asset for careers fairs, campus events, and LinkedIn outreach resulting in significantly reducing spend on third-party recruitment advertising.
Graduate applications from non-target universities increased by over 28% in the recruitment cycle following the campaign. Diversity metrics within the applicant pool showed measurable improvement across socioeconomic and educational background indicators. The films were adopted by Société Générale's recruitment team as the primary asset for careers fairs, campus events, and LinkedIn outreach resulting in significantly reducing spend on third-party recruitment advertising.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.