Konica Minolta - Cyber Security
Konica Minolta - Cyber Security
The Brief
The Brief
Cut through a crowded B2B security market and communicate the real-world relevance of Konica Minolta's cyber security offer to IT decision-makers.
Cut through a crowded B2B security market and communicate the real-world relevance of Konica Minolta's cyber security offer to IT decision-makers.
The Approach
The Approach
We developed a hybrid animation and live-action format to bridge the gap between abstract threat landscapes and tangible solutions. Animation gave us the freedom to visualise the invisible - the movement of data and the presence of threat - while live action grounded it in recognisable workplace scenarios. The two modes wove together to create a film that was both technically credible and genuinely watchable.
We developed a hybrid animation and live-action format to bridge the gap between abstract threat landscapes and tangible solutions. Animation gave us the freedom to visualise the invisible - the movement of data and the presence of threat - while live action grounded it in recognisable workplace scenarios. The two modes wove together to create a film that was both technically credible and genuinely watchable.
The Results
The Results
The film outperformed all previous Konica Minolta marketing content on both paid and organic channels. Email campaign open rates using the film as the primary creative asset increased by 38% and click-throughs to product pages almost doubled compared to the previous quarter. The sales team reported using the film as a conversation opener in 70% of their enterprise pitches, with several noting it had shortened the sales cycle by giving prospects a clearer picture of the offer before the first meeting.
The film outperformed all previous Konica Minolta marketing content on both paid and organic channels. Email campaign open rates using the film as the primary creative asset increased by 38% and click-throughs to product pages almost doubled compared to the previous quarter. The sales team reported using the film as a conversation opener in 70% of their enterprise pitches, with several noting it had shortened the sales cycle by giving prospects a clearer picture of the offer before the first meeting.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.
Our Services
Legal and Compliance
© 2026 Malt Films. All rights reserved.